ProfitMetrics raises €2 Million from Ampli Ventures for Global Expansion
Swedish investment firm Ampli Ventures announced earlier this month it has invested €2 million in ProfitMetrics, a Copenhagen-based startup specializing in profitability analysis for eCommerce. Founded in 2019 by Frederik Boysen, ProfitMetrics introduced the “Profit-on-Advertising-Spend” (POAS) metric to help eCommerce businesses focus on profitability rather than just growth. ProfitMetrics, based in Lyngby outside Copenhagen, but […]