Anima lives on – Spanish watch company acquires the Kronaby brand

As we reported in February, a Malmö-based startup Anima Connected, which is the parent company to the smart watch brand Kronaby, filed for bankruptcy. But already then there were rumours that the brand might live on. The bankruptcy was due to the main investor and shareholder, Gorertek, not continue it’s funding. Recently it was reported […]
Hyped startups folds: Kronaby smart watches files for bankruptcy

Last week news broke that Anima, which focused on smart watches, has filed for bankruptcy. The startup operated mostly under one of it’s brands, Kronaby. The startup, which in some regards was not a normal startups, was founded in Malmö by four former Sony Mobile employees. However it was majority owned and financed by the […]
Seven Scanian companies are on the list of 33 most promising Swedish startups

9th year in a row Ny Teknik and Affärsvärlden run 33-listan (the list of 33), where they present a list of the most promising Swedish companies. To qualify for a nomination, a company has to be less than 7 years old and work with innovation. This year’s list has witnessed some 200 nominations of various […]
Anima Connected is set to make a smart watch with timeless classic look

In September 2015 four former managers from Sony Mobile Communications founded Anima Connected. From the start the company established its course towards creating smart and connected wearables. And now, half a year later, the founder and CEO Fredrik Rosén, revealed that Anima’s first product will be a smart watch that will see the market at […]